Brand & Creative Executive · Los Angeles
Most brand
executives think
in campaigns.
Zach Glass
thinks in systems.
18 years building the creative infrastructure behind iconic consumer brands.
The throughline
"Strategy without execution is theory.
Execution without strategy is noise."
Across 18 years and five companies: from running a 35-person team at a global creative agency to running the cultural machine behind Paris Hilton, one thing has been constant: the ability to build systems that make great creative work happen reliably, at scale, without sacrificing quality.
Core superpowers
The Architect
Every company I join gets a new operating system. Production workflows, brand governance frameworks, agency structures, cross-functional rituals. The infrastructure others inherit and build on for years.
The Transformer
I've taken iconic but stagnant brands and fundamentally shifted who they're for and what they're worth. At Playboy: 172% DTC revenue growth, and a gender demo that flipped from 80/20 to 50/50 male-to-female in three years.
The Orchestrator
From sold-out Hollywood Palladium concerts to Billboard Top 40 album launches — I coordinate complex, multi-stakeholder creative campaigns across brand, production, media, and partners. Clios, Effies, and Webbys along the way.
Impact by the numbers
Brands worked with & for
Featured work · Paris Hilton's 11:11 Media · 2024
Launching an Album
Like a Brand.
As SVP, I led the end-to-end marketing campaign for Paris Hilton's second studio album, Infinite Icon, spanning pre-launch singles strategy through a sold-out Hollywood Palladium headline show. The campaign treated the album like a consumer product launch: 3-phase rollout, brand partnership integrations, influencer seeding to 416 accounts, OOH in New York, and coordinated press across music, fashion, and entertainment.
Featured work · Playboy · 2019–2022
Repositioning
a Cultural Icon.
Joining as VP and promoted twice to SVP, I architected the brand's transformation from media publisher to consumer goods company during the PLBY Group transition. Built brand governance systems adopted company-wide. Led content marketing and progressive advocacy that fundamentally shifted audience composition. Took the brand into Web3 with its first-ever NFT program.
→
$182M
→
50/50
Featured work · Paris Hilton's 11:11 Media · 2024
A Partnership That
Delivered 32x ROI.
Led brand partnership strategy and creative execution for the Paris Hilton x Motorola razr, reuniting two Y2K icons. Integrated the campaign across album launch events, Fashion Week parties, music videos, influencer gifting, and a limited-edition Paris razr. The partnership became a textbook example of the 11:11 Media flywheel: each brand touchpoint amplifying the next.
Brand identity · Interior design
Two planes.
Every last detail.
I co-designed two private jets from scratch, considering everything from exterior paint to upholstery, china, lighting, and the pre-flight safety briefing. Two very different brands. One shared conviction: a jet can be the ultimate marketing vehicle.
Playboy · The Big Bunny
Paris Hilton · Sliv Air
Career arc
Global brand portfolio · Cross-functional creative operations · Agency leadership
Brand voice & visual guidelines · Campaign strategy · Influencer & PR
Enterprise brand transformation · Cross-functional leadership · PLBY Group transition
130-person global creative organization · 35-person direct team · $6M P&L
Digital advertising · Websites · Mobile for Amtrak, Bahamas Tourism, Choice Hotels
Recognition
Let's connect
Want to build something
worth talking about?
Brand strategy · Creative operations · Executive marketing leadership